This does not go unnoticed. In recent years they have achieved great successes together with their artists. For example, the most streamed track of 2018/2019 “Cartier” is in the name of Avalon, they were the first to score the TikTok hit and they have released no less than 30 golden singles, four golden and two platinum records.
The label is also very successful abroad. They know better than anyone how to exploit music beyond our borders. The track “Bobbel” by Childsplay ft. Jayh not only topped the charts in the Netherlands, but this song also scored a top ten spot in France and Germany. The song “Ya La Laa” by Dystinct became a top ten hit on Morocco’s biggest radio station in no time, and the Dutch song “Afstand” by Dopebwoy was sung by the French team in the dressing room after winning the match at the World Cup in 2018.
MORE THAN JUST MUSIC
Not only do they know how to strike the right chord with their music, but the content they create is also flying around the world. With over 650,0000 YouTube subscribers and nearly 400 million overall views, the label is a major player on the worldwide web. But it is more than that. Besides releasing music and creating content, they also organise their own festivals and events (in Surinam, for example), have their own clothing line and operate three recording studios in Amsterdam. Where the brothers started six years ago at the kitchen table, they have already grown into a large music company. They are unstoppable and are conquering the Netherlands and the world step by step.